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See Who Finds You & HowGoogle, people, AI & LLMs.

Two views, side by side. Search Console shows how Google sends traffic. Traffic & crawlers shows every visit to your server, from people to the AI assistants fetching your pages to answer a question.

See both views
In the last 30 days, across Xagio-hosted sites
Sites Tracked
Sites measured
Crawls
An AI crawler fetched data from your site. You are visible.
Citations
An LLM referenced your URL in an active chat. You are referenced.
Traffic
Visits from a citation. LLM traffic.

From a question in ChatGPT to a visit on your site

An assistant cites your page, your server logs it fetching the page, then the visitor arrives. Traffic & Analytics shows each step.

Search Console analysis

Read-only Google connection

Example data
18,420+6.4%

Clicks from Google, last 30 days

Striking distance14 keywords sitting just off page 1
Opportunity
Content decay3 pages losing clicks month over month
Fix
AI recommendationsWhat to change, page by page
5 new
  • Keyword + page performance
  • Rising queries
  • Alerts: cannibalization, traffic drops, intent mismatch
  • Indexing + Core Web Vitals
  • CSV, Excel and PDF reports

Traffic & crawlers

Every visit to your server

Example data

Last 30 days · 7 / 30 / 90

Live answersA person asked, so the AI fetched the page
ChatGPT-User412
Claude-User148
Perplexity-User96
Search index1,830fetches so assistants can cite you later
Training3,215fetches collecting content for models

Turn Search Console data into what to fix next

A read-only Search Console connection. Pick a view and Traffic & Analytics shows the pages and keywords that need you.

Keyword and page performanceClicks, impressions and positions for every page and keyword.
ReportsCSV, Excel and PDF reports for clients and teammates.

What to fix next

From your own Search Console data

Example data

Keywords just off page 1, sorted by the traffic a small push would bring.

KeywordPositionSearches/mo
emergency plumber austin11.42,900
water heater repair austin12.81,900
slab leak repair14.1590
drain cleaning near me15.61,600

Example data: keywords, pages and figures are illustrative.

Not every AI visit is the same

Traffic & crawlers splits AI traffic by why it came, so you can tell a live answer from a training crawl.

Live answersA person asked, so the assistant fetched your page to answer. The closest a server gets to seeing the AI use your site.
Search indexAssistants crawling your pages to build their index, so they can cite you later.
TrainingBots collecting content to train AI models.

Questions, answered

What do Crawls, Citations and Traffic mean?

A crawl is an AI crawler fetching data from your site. A citation is an LLM referencing your URL in an active chat. Traffic is a visit that came from a citation.

Where do the numbers at the top come from?

They are totals for the last 30 days across Xagio-hosted sites, from Xagio's own data.

Does the Search Console connection change anything on my site?

No. It is a read-only connection to your own Search Console data.

Which sites does Traffic & crawlers cover?

The sites you host with Xagio. Every visit to the server is counted and split into people, AI assistants, search engines and other bots.

Can I share reports with clients?

Yes. Export CSV, Excel or PDF reports, and add your own brand with white-label.

See who finds you.

Google, people, AI assistants and LLMs, in one account.

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