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Table of Contents Expired EMDs sound like the shortcut everyone wants: instant age, built-in trust, and maybe a head start in the rankings. Fresh EMDs...

Table of Contents Most people pick keywords like they’re buying lottery tickets: a “green” difficulty score, a little search volume, and a hope-and-pray on-page SEO...

Table of Contents Most call tracking reporting has limited features for client SEO and lead gen because it only answers one question: how many calls...

Table of Contents Call tracking is supposed to answer a simple question: what’s generating calls? But the moment you run more than one traffic source,...

Table of Contents Call source attribution is the difference between guessing and knowing. It tells you exactly what brought a lead in, not just that...

Table of Contents Conversion rate optimization for lead gen is simple: increase qualified phone calls and form submissions from the traffic you already have. The...