Pretty much every approach to SEO campaigns involves time-consuming and repetitive tasks, which means you either spend weeks (or even months) on projects yourself or you have to hire a team to help you do it faster.
While a lot has changed with the dawn of AI, digital marketers are often still stuck in a process that involves only partial SEO automation.
You’re still left with using multiple different SEO services and having to piece the output together.
However, when you fully map out all the tasks you can automate, SEO projects can quickly be cut down to less than an hour of work.
It might sound like hype, but I’ve got some pretty compelling evidence.
What is SEO Automation?
SEO automation refers to the use of software and AI tools that automate certain common tasks. There have long been SEO automation tools for things like KW research, but they mostly only take care of some of the tasks.
The main aim is to automate SEO tasks in a way that involves as little manual intervention as possible.
For example, think of entering a main focus keyword in an SEO tool and then receiving a long list of keywords for that topic that you can then use for content creation.
Now, you might think that the goal of automation might be to replace SEOs – but that’s quite far from reality.
The invention of computers and spreadsheets didn’t eliminate bookkeepers and accountants.
Similarly, when you automate SEO tasks, you free up professional marketers to focus on strategies, research, and coming up with creative solutions.
Search engine optimization is constantly evolving, and having more time to spend on refining a strategy, rather than analyzing 10,000 plus keywords, endless hours of content writing, and all the other technical tasks, makes a huge difference in project success and scalability.
How Has AI Changed The Automation Landscape?
AI has probably been the biggest disrupter in the SEO industry. It has made a lot of automation tasks incredibly cheap, fast, and effective.
You can have a 2,000-word blog post written in seconds, and with a bit more time spent on the formatting, it’s ready to post.
You can even use AI chatbots to help you analyze long lists of keywords and categorize them into groups.
But there’s a problem with most SEO automation tools.
They often focus on a subset of tasks in one area of SEO, and you’re still left with stitching all that information together into a strategy.
At the end of it all, you’re often left guessing, struggling to stay organized, and even worried about how all the automation will impact your rankings on the search engine results pages.
There is a solution to this, but let me first go through a list of tasks that are ideal for automation.
Top SEO Tasks To Automate
The following list contains some of the most time-consuming and repetitive tasks that seriously slow down your SEO performance.
Just imagine how much sooner you’ll see ranking improvements if you could get these tasks down to minutes rather than hours and days.
1. Keyword Research
Some of the most common SEO automation tools out there are KW research tools. Essentially, these tools are designed to help you find a lot of relevant keywords for a certain niche so that you have a solid foundation for everything from content planning to site design.
But there’s a common problem with pretty much every keyword research tool.
You end up with a list of thousands of keywords that you still have to analyze, filter, and sort through. Basically, when these tools are done, your work really only starts.
You could end up with a list of 10,000 keywords that you have to sort through using multiple spreadsheets, dozens of tabs, and endless copying and pasting.
True automation would actually extract all the keywords and then cluster them into groups for you – and a tool like this would complete such a task in a few seconds.
The good news is that there is an SEO automation software that turns those days of repetitive work into seconds.
What Xagio does is research the top-ranking websites in your niche, extract the relevant ranking keywords, and cluster them into groups. Each keyword is listed with the search volume, and you can automate competition analysis as well (more on this in the next section).
In just a few seconds, you can have a complete blueprint of all the pages you need for a niche, the keywords to target, and data to help you decide which KWs are the easiest ones to go after.
2. Keyword Competition Analysis
Another critical thing to analyze is keyword competition data. Basically, you want to know how difficult it might be to go after certain keywords and then prioritize the easiest ones to rank.
This is a critical step for SEO automation because the only other option you have is to directly check the SERPs for each of the keywords and perform manual checks and calculations.
With Xagio’s Project Planner SEO tool, you can automate the competition analysis for every single keyword in a project. Within seconds, Xagio will calculate competition metrics and display the best opportunities with a small gold bar icon.
This allows you to make data-driven decisions by simply looking at the calculated information. It takes the guesswork out of the process and frees you up to make decisions faster than ever before.
3. Content Creation
Another one of the slowest processes of any SEO strategy is content creation. Even if you‘ve got your blueprint of clustered keyword groups ready to go, you either need to spend endless hours writing content or pay someone to do it for you.
AI tools like chatGPT have made that process a hell of a lot easier, but the quality and consistency of the written output have been a major issue.
You need to understand how to write prompts to achieve the best possible output.
It’s a slow and tedious process that involves a lot of copying and pasting while also checking for errors and hallucinations, as well as formatting the content.
Xagio makes this part infinitely easier.
We have developed an AI content tool that uses advanced prompts that we have put through extensive testing. All you need to do is click a button, and Xagio will take your keyword cluster for a page and generate highly optimized and relevant content.
This happens in seconds, and you can simply insert the text into the WordPress editor without requiring extensive formatting.
4. Meta Tag Optimization
Meta tags are among the most misunderstood and underoptimized parts of any website.
There are three things I recommend you focus on:
- H1 tags
- Title tags
- Meta descriptions
You have to carefully write these to include your main keywords, but pretty much every SEO tool will rely on you adding this information manually.
If you need to optimize dozens or hundreds of pages, that work can be extremely tedious and slow.
Oh, and you need a ton of creativity and patience to make sure this technical SEO task is done correctly.
But now, imagine an SEO automation tool that optimizes these meta tags in less than a minute per page.
That’s one of the key features of Xagio’s AI Optimization, and it can literally save you weeks of worth.
5. Schema Markup Creation
This is one of those technical SEO tasks that many people shy away from or simply ignore because they don’t have coding skills.
However, schema markup is a critical part of SEO as it helps search engine bots easily determine what a website is about.
What Xagio allows you to do is click a button and have our proprietary AI SEO tool research your pages and create a fully optimized schema. You won’t need to add details or guess which type of schema you need.
Within 10 seconds, the schema is done and added to your page.
6. Competitor Analysis
One of the best ways to outperform in the SERPs is to carefully analyze what your competitors are doing. What I’m referring to here isn’t your competitors’ backlink strategies but how they are structuring their websites and targeting topics and keywords.
See, when websites and pages are ranking well on page 1 for many different keywords, then Google likes something about those sites, their structure, and how they approach topical relevance and authority.
And this is an area where Xagio takes a unique approach.
Using the AI Wizard, you have an SEO automation tool that allows you to select multiple competitor pages and sites to analyze their ranking keywords.
In less than 30 seconds, you have one project view with all the ranking keywords clustered into groups, ready to be used for a content and site structure plan.
Yes, it takes less than 30 seconds to complete something that would take days of manual work.
7. Rank Tracking
There are two ways to verify that your SEO effort is on the right track: tracking keyword ranking data and tracking organic traffic.
But without improved rankings, you won’t see increased traffic, which means that keeping track of keyword ranking data is an absolute must.
With Xagio, you can easily select the keywords you want to track in your project dashboard and then view your data in the Rank Tracker.
This is a completely automated feature, which includes graphs that you can easily share with clients as part of your monthly reporting.
More on reporting shortly.
8. Website Monitoring & Maintenance
Only a healthy website with maximum uptime will consistently perform well in the search engines, but monitoring and maintaining your websites can be challenging.
This is especially the case when you have a large portfolio of sites for clients or your own ones to manage.
It can end up taking many hours to log into multiple WordPress sites, check for plugin updates, and add a plugin for some new features.
Xagio has an insanely effective tool for website maintenance and monitoring, which allows you to select updates for multiple sites and update them remotely.
You can also easily upload and activate new plugins to multiple sites from one single dashboard, saving you tons of repetitive work.
And you have a convenient view of website uptime and any issues encountered that could all impact Google search rankings.
9. Client Reporting
The final task that you want to ideally solve with automated SEO software is client reporting. If you offer local or client SEO services, then you know how important reports are to keep your customers happy.
While there are countless SEO automation tools that offer reporting dashboards, my experience has been that they are too confusing and way too elaborate.
Instead, I have always focused on what my clients care about the most: keyword targeting and rankings.
That’s why I’ve simplified reporting within Xagio so that you can share SEO campaigns with the click of a button. You can share project dashboards that show keyword clusters, pages, and some technical SEO information, as well as rank tracking reports.
The best part is that these reports automatically refresh as you make changes and new ranking data becomes available. Essentially, you can tell your clients to come to the shared reports any time they want to see information about the overall progress.
You even have the option to white-label these reports for an even more professional look.
Benefits of SEO Automation
So, we’ve covered the main tasks you should consider automating, and now I want to show you what you can expect to gain when you automate more of your SEO campaigns.
Time Savings
One of the biggest benefits you’ll immediately see when automating SEO tasks is that you suddenly have a lot more time available.
It wouldn’t be uncommon for a new SEO project to take several weeks or even months to implement.
Now, imagine a project for a site with 30+ pages being done in just a few hours.
That is extra time you can use to refine your projects and strategies or to take on more clients and projects.
Money Saving
One of the problems I always had with the SEO tool industry was that you needed multiple different subscriptions to cover the whole process.
At one stage, I think I was spending over $500 per month on tools, and I still was doing all the hard work to put all the pieces together.
Xagio is different; it’s an AI-powered SEO tool that looks after everything, including niche selection, keyword research, keyword clustering, content writing, schema, and so much more.
It’s one tool with one subscription that saves you a ton of money.
Consistent Results
Another major challenge, even for the best SEO experts, is achieving consistent results.
When you’re reliant on a lot of manual processing, especially with a team of people, human error often comes into play.
With an automated SEO tool, that inconsistency is removed, and you gain a process that delivers predictable results.
That’s a critical benefit for any type of business.
Faster Implementation
I already mentioned that you save a ton of time by automating SEO tasks, but there’s another huge benefit associated with this.
See, when you complete your SEO project work in a day rather than many weeks, search engines pick up those updates a lot sooner. And the sooner they pick up the optimizations, the quicker you’ll see ranking results and improved traffic.
The end result is that you’ll drive up website revenue a lot sooner than if you had to wait for weeks or months to complete all the above tasks.
Scalable Processes
One of your goals as a digital marketer should be to develop an SEO strategy process that is repeatable and scalable.
Without automation, that means having a well-documented process that you can build a team around so that you can take on more projects at the same time.
However, AI automation tasks completely revolutionize scalability by freeing up huge amounts of time.
Whether you work as a solopreneur or have a team of VAs helping you, if you can complete project work in less than a tenth of the time, you can take on many more projects each month.
Data-Driven Decision Making
Your best SEO efforts will come to light when you make plans and decisions based on data rather than guesswork.
And when your SEO platform consistently lays out all the data you need to make decisions, then you’ll achieve far better results that you can repeat with each new project.
The major upside of this is that you’ll grow a lot more confident in your process and decision-making thanks to having a reliable SEO platform that gathers and calculates all the data you need for a successful project outcome.
Try The Leading AI-Powered SEO Software
SEO has traditionally been a hugely time-consuming process, but it doesn’t have to be that way. The tricky part is finding the right AI tools while not ending up with a fragmented process where you still have to manually handle all the data and information.
The solution is actually quite simple.
Try using Xagio for your next SEO project and see how quickly you’ll save many days of manual work.
It’s by far the best automated SEO software available, and you’ll be able to kiss goodbye to most of your other subscription tools.
Getting started with Xagio is as easy as installing a new WordPress plugin, and this could be the best decision you can make for your business success.