Your best growth opportunity is probably already on your invoice list, but is going completely untapped.
See, when a client already trusts your work, adding a new revenue-driving layer is dramatically easier than starting from scratch with someone new.
It took me years to realise that, and I want to share a simple, repeatable add-on service you can offer your existing SEO clients to unlock more results.
My method provides a great value add that gives clients exactly what they want.
The result is a win-win situation, where both you and your clients boost revenue.
And it all comes to one thing.
The One Thing All Clients Want More Of
Your clients aren’t paying you for on-page SEO, backlinks, or even accurate call tracking.
And they’re most definitely NOT paying for fancy monthly reports with 20 pages of status updates and fancy pie charts.
They’re paying you for more leads and sales.
The sooner you focus on that principle of business, the better you’re going to be at framing your service and presenting it to clients.
Knowing that simple fact then opens up a major opportunity.
The Opportunity: Add A “Lead Asset” Layer On Top Of Existing SEO
Your clients are already paying you to get more traffic to their site that generates sales or leads, and the reason they are still with you comes down to your ability to deliver those results.
The opportunity you have is to offer them more leads from organic traffic, but from other sites.
If you can create more websites that land in the top 5 search results in Google, then you could add call tracking that sends more leads to their phone line.
Essentially, you’re offering to build more lead assets that bring them a lot more potential clients, boosting their revenue.
And because you’ve already successfully done this for them, there’s no trust barrier to overcome.
It’s a clear win for clients, who already know that you can deliver quality leads, so it all just comes down to how effectively you can implement a solution for them that delivers results.
The best way to do this is to build additional EMD websites around keywords that relate to their business.
In some cases, it might be tough to rank for those keywords on a branded website, so going the EMD route will also speed up the ranking process.
And Xagio is perfectly positioned to help you create and rank EMD sites fast.
Let me show you my scalable playbook.
My Revenue Boosting Playbook
Here’s what I do once I’ve had the conversation with clients about expanding how many sales and leads they could be getting from EMD sites.
Step 1: Find EMD Niche Keywords
The key to every successful SEO project is proper keyword research, and before you dive into a deep analysis of all the KWs to target, you’ll need to identify a focus keyword.
Xagio’s Niche Hunter is the perfect tool for this, as it helps you filter through millions of keywords to identify what I call golden nugget niches.
These are keywords with decent search volume, good competition for Google advertising, and are in a sweet spot for advertising cost-per-click.
With Niche Hunter, you can find these golden nuggets in minutes, and they are the perfect basis for building a new EMD site for existing clients.
Tip: Follow this Niche Hunter guide to see how fast and easy it is to find highly profitable keywords.
Step 2: Build The Site Fast With Agent X
Once you have your main focus keyword identified with Niche Hunter and registered the EMD, it’s time to unleash Xagio’s most powerful tool: Agent X.
All you need to do is install the Xagio plugin on the EMD site, launch Agent X, choose a website template, and enter the main target keyword.
Within seconds, you’ll have a list of clustered keyword groups based on competitor analysis.
Simply review those keyword clusters and choose the one Agent X will use for the homepage.
From here, Agent X takes over, and within about 15 minutes, you’ll have a complete EMD website with a professionally designed homepage, service, legal, and contact pages.
It includes fully optimized content and images, and the keywords are also ready to be tracked and reported.
Within an hour of getting the agreement from your client to go ahead with this strategy, you’ll be able to report back with a fully optimized website.
Tip: Check out this Agent X guide to see how easy and fast it is to build new EMD sites.
Step 3: Rank It With Minimum Backlinks
The best part about using Niche Hunter combined with Agent X is that it delivers a fully optimized website.
You’ve built a website on an EMD for a keyword that is high-value and low-competition, meaning your off-page SEO work is vastly reduced.
And all the technical on-page optimizations for meta tags and schema are handled right from the start.
I’ve seen websites jump to page one within weeks. When you have such powerful results from on-page SEO, you need far fewer backlinks to get the site to #1.
Step 4: Implement Call Tracking
The final step is to implement call tracking on the site.
Rather than put the client’s actual phone number in the page header bar and CTAs, I recommend using a call tracking service.
The cheapest way to do this with the most powerful tools available is using my own RingRobin.net.
RingRobin is an enterprise call tracking solution that allows you to track, forward, record, and monitor sources for all incoming calls to your site.
The best part is that you can use the call tracking features completely free; all you need is a Twilio account to provide the phone number, which costs less than $2.
With call tracking set up, you can now provide client reports broken down by website so that you can show the full value of the additional EMD site(s).
When And How To Pitch This Strategy
It’s all about the timing and the message for this strategy.
In my experience, the best time to pitch this approach is once you’ve consistently delivered results in the form of more leads or sales.
Once your clients see results for a month or two, they’ll be very open to the idea of receiving additional calls.
How you pitch this approach comes down to your sales skills, but there are two ways to look at this.
If you’ve delivered impressive results already and you’re good at selling, then you could pitch the idea with an immediate payment attached.
Assuming you can sell that and get a new EMD site to deliver calls within weeks (it may take paid advertising), then you get an instant revenue boost.
For those who have less experience in sales or ranking sites fast, you can always position it with lower “risk” to the client.
Offer them to create and rank the site, and once calls start coming in, the client starts to pay.
This option gives you a bit of breathing space to get the site up and ranking, and you’ll still see boosted revenue within weeks or a few months.
Get Your Free Ring Robin Account For Call Tracking
One of the key factors of this strategy is being able to show clients that they are getting value for money from the additional EMD sites.
The best way to do this is with call tracking that allows you to report to clients exactly where calls came from, how long they took, and even a recording of the conversations.
The most affordable way to do this is by registering for a free Ring Robin account.
It takes just minutes to set up and will provide the leverage for clients to want as many additional EMD sites as you can find.